THE CALM DOWN
Man Plan
The complete and practical solution to go from a stressed-out ticking time bomb to a respected, calm, clear and in-control dad, In just one week.
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DOES THIS SOUND LIKE YOU?
Mate, let’s drop the masks for a sec. You love your family to bits, you work hard, and deep down, you're doing your best. But let’s be honest—sometimes you feel stretched thinner than your wallet at Christmas.
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You're not snapping 24/7, but those little outbursts still leave you feeling guilty as hell.
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Your patience wears thin faster than your hairline (too soon?), especially after a long day at work.
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You’d love to relax more with the kids, but your head’s always somewhere else—stressed, worried, or just plain knackered.
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You and the missus are alright—but lately, it's been more bickering over nothing than laughing over everything.
You haven’t lost it completely, but something feels off. You can sense the tension building, and frankly, you're fed up feeling like you're not quite nailing this dad-and-husband thing the way you know you could.
And all the stuff you've tried—gym memberships, apps, podcasts—great at first, but as lasting as your promise to only have "one quick pint" with the lads on a Friday night.
{START PLAN HERE}
IMAGINE THIS INSTEAD…
You wake up feeling clear—not with dread, not exhausted before your day’s begun—but calm and in control.
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You know exactly how to handle pressure without losing your head.
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Your partner feels close again—safe, seen, loved—not like she's tiptoeing around you.
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Your kids are laughing more, and when they look at you, it’s with respect and warmth—not confusion or worry.
You’re leading again, not just surviving. You’re showing up for your family as the man they deserve—strong, present, calm.
Your home feels like home again. And you’re the bloke at the centre of it all, with confidence, pride, and enough left in the tank to actually enjoy it.
It’s time to calm down like a man with a plan.
{START PLAN HERE}
HERE’S HOW THE PLAN WORKS
This isn’t therapy where we sit in a circle talking about your feelings, and it’s definitely not more of that fluffy, “just breathe and manifest” nonsense.
It’s just you, me, and a solid plan—step by step, day by day, actually making things better.
Here’s exactly what you’ll get:
DAY 1: THE-STRESS-EYE-OPENER
In this straight-to-the-point 30–40-minute video, we’ll rip the lid off the stress that’s silently sabotaging your life—and show you exactly how to handle it, fast.
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Get brutally clear on what’s winding you up (no fluff, just facts).
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Learn the quick-fire mindset shift that immediately lifts the weight off your shoulders.
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Set yourself up with an actionable plan, so you’re not guessing your way through the rest of the week like a bloke who won’t ask for directions.
DAY 2: BECOME-A-SLEEP-LOG
In this no-nonsense 30–40-minute video, you'll get practical hacks to quiet your racing mind, finally sleep like a proper human, and wake up feeling fresh—without pretending you're a zen master.
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Quick tricks that actually work for busy dads, because counting sheep is crap.
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Reset your sleep patterns in a realistic way that fits real dad-life, not some monk on a mountain.
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DAY 3: SEIZE-THE-DAY
This punchy 30–40-minute video sorts your mornings out with a routine that actually works, no weird chanting, just clarity, calm, and control.
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A morning routine designed for real dads (and no, you won’t be waking up at 4 AM like some motivational meme).
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Get your head clear and your mood sorted before the day starts—so you stop waking up on the back foot, already stressed.
DAY 4: NOT WAITING FOR THE WEEKEND
This straight-up 30–40-minute video gives you your midweek reset—because you shouldn’t have to count down the days to Saturday just to feel calm again.
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Easy but powerful stress-relief tools you can use anywhere (in traffic, at work, or hiding in the bathroom from your kids—been there).
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How to stop yourself blowing up, zoning out, or losing your head when life throws you curveballs.
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DAY 5: TURN-STRESS-INTO-STRENGTH
In this powerful 30–40-minute video, you'll learn exactly how to channel stress into calm, confident leadership at home—no yelling, no snapping, just strength.
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Proven techniques to keep your cool, even when the kids are acting like tiny drunk people or the dog’s eaten your trainers (again).
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Real-world strategies to lead your family without being tense or distant - finally showing up as the dad you know you can be.
DAY 6: Your Personal 1:1 Stress-Busting Session (with me)
In day 6 of the programme you will receive (feature) - that will show you how to:
We jump on a private Zoom call for 45 minutes and get seriously practical—cutting through confusion and tailoring your Calm-Down Man Plan exactly to your lifestyle, personality, and schedule.
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We'll jump on a call, cut through the noise and clear any confusion while we bespoke tailor your calm-down man plan in a way that fits your lifestyle, personality and schedule so you can maintain your results long-term.
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This isn't therapy, I'm not gonna ask about your childhood, this is a real-world chat between two dads who get it. You’ll walk away knowing exactly how to stay on top of your stress for good.
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DAY 7: Lock It In & Level Up
We lock in the changes you've made and set you up so you never slip back into stress-mode.
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Solidify the tools and habits you’ve built—so they stick long after the week is done.
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Answer your final questions, iron out any last-minute doubts, and make sure you feel rock-solid moving forward.
[START THE PLAN]
AND JUST TO MAKE THIS A COMPLETE NO-BRAINER, HERE’S WHAT ELSE YOU’RE GETTING:
Look mate, these bonuses alone are worth jumping in to this:
✅ CALM DAD TOOLKIT
A private online vault of short-and-sweet resources, quick-fire videos, and easy-to-use cheat sheets you can reach for any time stress starts creeping back in.
Even if you never have another spare minute to yourself, this toolkit gives you instant, straightforward ways to cut through stress—anytime, anywhere.
✅ INSTANT RESET AUDIO
A no-BS, bloke-friendly guided audio reset—perfect for those days you're 10 seconds away from losing it completely.
Even if you're convinced that "guided audios" aren’t your thing, this quick-hit reset will get your head clear again—fast enough to stop the next snap before it happens.
✅ LIFE-AFTER-STRESS ROADMAP
Your personalised guide for staying calm, strong, and actually enjoying family life again. This isn’t theory—it's a rock-solid reference you’ll keep coming back to.
Even if life gets chaotic again down the line (and let’s be honest, it probably will), you’ll have a proven roadmap to keep you steady—so you never lose yourself to stress again.
{START PLAN HERE}
THIS IS NOT ANOTHER QUICK FIX THAT BREAKS WHEN LIFE GETS REAL
It’s a plan built specifically for dads like us who want a better way—forever.
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No expiry: Lifetime access to everything.
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No fluff: Real tactics you can actually use.
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No boredom: Delivered straight-talking, with humour, no psychobabble.
An actual solution: Built to fit around your real-life schedule as a busy dad—because let’s be honest, mate, you've got enough on your plate already. Everything’s short, punchy, and to the point, so you can actually do this without losing even more precious family (or chill) time.
MEET YOUR COACH — CRAIG MADDERN
The Dad Stress Buster | Fearless Voice for Men’s Mental Health
Mate, I’ve been exactly where you are, stressed-out, snapping, and quietly falling apart. Fifteen years in the Army taught me how to carry pressure, sure, but it also taught me how to bottle it all up until it nearly destroyed me.
The moment I knew things had to change? Lying in a hospital bed, burned out, diagnosed with bipolar disorder, and an AV block, feeling like I'd completely failed as a dad and husband. It got so dark that I nearly ended it all - genuinely believing my family would be better off without me.
But here's the thing:
I asked for help. I got real, no-BS coaching. I learned what true strength looks like—and it wasn't bottling things up or pretending it was all fine.
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My marriage changed, my relationship with my kids transformed, and my entire life as a dad shifted from chaos to calm.
And now I'm here, helping other hardworking dads—like you—step out of survival mode, stop the cycle, and start leading their families with calm, strength, and pride.
I’m not your fluffy self-help cheerleader—I’m a straight-talking, sarcastic bloke who’s walked through hell, made it out, and now walks with other dads who refuse to break.
You’re not weak for struggling—you’re strong for still showing up.
Let’s get you sorted.
{START PLAN HERE}
Why can you expect results?
✅ ICF Accredited Life Coach (Means I know what I’m doing—not just winging it.)
✅ Level 7 Leadership & Management Qualified (I don’t just talk leadership—I teach it.)
✅ NLP & Holistic Coach (Mindset and emotional strength without the woo.)
✅ Certified Stress Management Coach (Stress-relief tactics that actually work.)
✅ Best-selling Author & Worldwide Speaker (I talk about men’s mental health to audiences globally—no fluff, just facts.)
✅ Educator & Qualified Teacher (You’ll actually learn something here.)
✅ Army Veteran (I understand pressure—and know exactly how to beat it.)
FAQ's
THE STUFF YOU’RE PROBABLY WONDERING
“Mate, is this going to take a load of time? I’m busy as it is.”
45 mins max each day—videos are short, punchy, and straight to the point. No filler. Plus, you can watch them wherever you've got phone signal (even hiding in your car from the kids—no judgment).
“I’ve never done coaching or stress stuff before—is it going to be weird?”
Only if you count talking straight, laughing at real-life chaos, and sorting your stress as weird. Think less therapy couch, more two blokes having a pint and sorting out life's crap.
“What if I miss a session?”
No worries, mate. Everything’s recorded, waiting for you anytime. Lifetime access, because stress doesn’t run on schedule.
“Can I really fix this in a week?”
You’ll walk away clearer, calmer, and armed with a solid plan. This isn’t a magic pill—it’s about lasting change. Think less crash diet, more steady lifestyle overhaul that actually sticks.
“How does this 1:1 session with you work?”
Day 6—we jump on Zoom for 45 minutes, keep it casual and straightforward, and have a real-world conversation about exactly what’s stressing you out. No therapy vibes, no awkward questions about your childhood—just honest, practical chat from one dad who's been through it to another. You'll leave feeling like you’ve genuinely prepared to sort your head out..
{START PLAN HERE}
WHAT YOU GET VS WHAT IT’S WORTH
✅ 7 x 30–40 min Stress-Busting Video Sessions – £350
(£50 a session… less than a Friday night curry.)
✅ 1:1 Stress-Busting Session with Me (45 mins) – £150
(Private coaching normally costs more than the whole programme.)
✅ Ongoing Stress Support: 3 x Weekly Live Facebook Training Sessions – £360
✅ Instant Reset Audio – £25
(For when the kids are kicking off and you’re 10 seconds from snapping.)
✅ Life-After-Stress Roadmap – £100
(A personalised plan you’ll keep using long after the week’s done.)
❌Total Value: £745+
👉 Your Price Today: Just £40
YOUR NEXT STEP?
Simple—click the button, lock in your spot, and finally get stress under control.
Because honestly, mate, life's too short to feel like you're always about to snap.
It’s time to calm down like a man with a plan.
[ [START THE PLAN] ]